CORONA CHAMBER 2 CORONA Business News www. My Chamber.org March/April 2017 I Getting the Right Kind of Retail for Your City n a time when buzz words and catch phrases are thrown at us on a daily ba-sis, it is difficult to fully understand what “shop local” means to a community and how it --or a lack of it--shapes a commu-nity’s retail choices. Like anything else in life, we find ourselves looking over the proverbial fence and wanting what the “other” person has; in this case, what an-other city may have. Because of the mul-titude of retail choices and a variety of people, rarely are citizens of a particular jurisdiction completely happy with all of their shopping choices 100% of the time; and so we find ourselves driving to retail opportunities outside of our city limits. But what is the real driver of retail? Why do some cities have store or restaurants that other cities do not have? Why does a restaurant locate right next to another restaurant with the exact same type of food? Who is controlling this and making sure it is all in the best interest of the citizens? The short answer is that the retail-ers control this. Retailers have market intelli-gence , which means that if con-sumers continually shop at a partic-ular type of store, restaurant or fast food, then more of those same uses will begin multiplying near the same location. If a community has a pop-ulation consisting of mostly families with young children and those fam-ilies prefer fast-food chains instead of high-end, sit down restaurants, then that community will find itself swarmed with every fast-food chain around. Market intelligence also fol-lows the day-to-day habits of a par-ticular area. For example, if a city is found to have a high number of com-muters then that city will likely also find a higher number of gas stations and vehicle-related service business-es to support the needs of the com-munity. Instead of “build it and they will come,” the retail industry relies on the tried and true and locates where its customers already are. ... Continued on page 10 CORONA Chamber of Commerce 904 E. Sixth Street, CORONA, CA 92879 (951) 737-3350 | My Chamber.org Bobby Spiegel President/CEO Bobby@MyChamber.org Heather Rawlings Member Services & Advertising Director Heather@MyChamber.org Linda Richards Member Services Linda@MyChamber.org Betty Sherin Bookkeeping Betty@MyChamber.org Stephanie Shapiro Member Services Stephanie@MyChamber.org Deserie Ramirez Member Services Deserie@MyChamber.org Jordan Windeknecht Member Services Jordan@MyChamber.org Ezekiel Herndon Member Services CORONA Business News Graphic Design Kim Lewis Jaclyn Fields Creative By Design www.creativebydesign.net Jim Dorsey Photography 951.735.8668 Capital Counters CORONA CHAMBER OF COMMERCE 2017 OFFICERS Chairman of the Board Don Garling Lifetime Vinyl Fence Fabricators, Inc. Chairman-Elect John Weyhgandt Western States Financial Vice Chair Yolanda Carrillo Corona-Norco Family YMCA Chair of Finance Mike Ryan Ryan & Associates Financial Services Vice Chair of Finance Don Williamson Corona History Association Immediate Past Chairman Mark Peabody Peabody Engineering & Supply, Inc. President/CEO/Corporate Secretary Bobby Spiegel CORONA Chamber of Commerce G LIKE US ON #CORONACHAMBER Kim Lewis Creative By Design Mike Quraishi Aladdin Cleaning Services, Inc. Bryan Reece, PhD Norco College Dean Seif CARSTAR Allstar Collision, Inc. Jan Steiner Thoro Packaging Jerry Wilson PRMG Liaison for NAVSEA Corona Division Jennifer Stewart US Navy / Naval Weapons Surface Warfare Center BOARD OF DIRECTORS Carolyn Anderson Waste Management Palbinder Badesha Express Employment Professionals Tom Brockman Fender USA Dr. Aimee French Breathe Clinic Don Goodluck Dart Container Coporation Jim Gore Vulcan Materials Company Ruth Jaffe Kaiser Permanente Sean Kelley Kelley Law Michael Lin, Ed.D. Corona-Norco Unified School District Chris Miller Thomas Miller Mortuary and Crematory Tony Monteforte 3M Corona Linda Pearson Corona Regional Medical Center Lea Petersen Southern California Gas Company Dr. Anthony Pirritano Integrated Medical Center of Corona – CompAccess By Ezekiel Herndon ary Davider and Juan Orozco are the proud owners of Capital Counters and Cabinets. Since 2013 their business has been assisting homeowners with renovating homes, and they are well on their way to being known as one of the finest re-modeling companies in the Inland Empire. They have recently expand-ed their showroom to 4,000 sq. ft. to better service their clients home ren-ovation needs. Their success is due to their many years of experience as well as Gary and Juan’s ability to build a team of, “good-natured and hardworking people that have be-come like a second family”, making running the business very enjoyable. Capital Counters has received hun-dreds of great reviews from happy homeowners making their experi-ence as business owners truly fulfill-ing. Without a doubt, Gary and Juan have devoted their professional lives to creating a business to be proud of. Outside business hours, they both love spending time with their families. Gary has been married for 28 years and has 5 sons, who have all worked their way through the business. He also volunteers his time with the youth in his community through the Boy Scouts of America. Juan is also living the American dream with his girlfriend and 4-year-old daughter. In his free time he enjoys playing in soccer leagues around the Inland Empire. He re-cently just purchased his first home and a Corvette, which is his dream car. Gary and Juan are driven with purpose and are passionate about their business and it shows through their work and success they’ve seen so far. These financial partners provide additional funding to the chamber to support & provide additional member services. Corona Chamber Executive Partners For advertising information, contact Heather Rawlings at ( 951) 737-3350 Since 1910, the Corona Chamber has been providing ‘resources for prosperity’ for the businesses and community of Corona, CA. This Chamber represents the interest of business in the greater Corona service area by providing its members networking opportunities, promoting the community, and engaging federal, state, and local officials in order to improve the economic prosperity of the Inland Southern California region. With a membership of over 900 businesses, representing over 55,000 jobs, the Corona Chamber is the voice of business. Learn more by visiting www.MyChamber.org.