BUSINESS TRENDS 2 The Inland Empire Business Review [ DREAM , from Page 1] many bills working to make California affordable face the obstacle of needing to be passed out of a key committee. Three bills I authored are among those up for consideration and would help (1) college students, (2) senior citizens, and (3) disabled and senior veterans. First, students are worrying about rising costs and the impact student loans will have once they leave college. Even more worrying is that these increased costs disproportionately affect middle-and low-income families. The bill I intro-duced would provide relief for educa-tion expenses like payments for books, tuition, and payments made on the prin-education loan. Second, with the rising costs of health care and prescrip-tion drugs and the economic uncer-tainty taking place across the country, California’s senior -selves in a very chal-lenging time. I’ve introduce a bill that will provide important relief to seniors struggling to stay in their homes by capping the property tax assessment for all seniors over age 65 based on income. much for our country, and our state government can do more to help make their living situations more afford-able. Legislation I put forward will provide important relief to senior and disabled veterans by capping property taxes on the primary residence of all honorably discharged veterans over the age of 65 and exempting the prop-erty tax of disabled veterans living in their primary residence. This legislation and similar propos-als introduced by my Senate Republi-can colleagues provide opportunities for hard-working families and help our seniors and veterans enjoy a better qual-ity of life. Passing these bills not only works to make California affordable, but begins a needed conversation in the Capitol about further reforms. Califor-nians deserve the continued promised of the American Dream. Jeff Stone represents California’s 28th Senate District. The district, June 2016 STRATEGIC LOCATION & CONVENIENT ACCESS which is entirely in Riverside County, stretches from the vineyards of the Temecula Valley to the Colorado River and includes the cities of Blythe, Canyon Lake, Cathedral City, Coachella, Desert Hot Springs, Indian Wells, Indio, Lake Elsinore, La Quinta, Murrieta, Temecula, Palm Springs, Rancho Mirage and Wildomar. For more information visit: www. Senate.ca.gov/Stone or on Facebook at www.facebook.com/SenatorJeffStone. Located at the junction of SR-60 and I-215 Centrally located in southern California with access to key markets in Los Angeles, San Diego, and Orange counties, Las Vegas, and Arizona PRO-BUSINESS PHILOSOPHY Pro-business environment and concierge business service Fast track development services with unparalleled plan check turnaround time DEMOGRAPHIC STRENGTH 2 nd largest city in Riverside County Average household income of $62,652 MORENO VALLEYMARKET Q UIT B EING A S CAREDY C AT afraid of failing. The question is what order to achieve that level of success. Has their health suffered? their relation-ships? their spirituality? Often our fears can be lessened or managed by simply developing a new skill. For example, when it comes to the Fear of Rejection, whether that be clos-ing a sale or requesting a new position at work, too often individuals fear the “no” because they lack the skill to handle the conversation. A recent survey at salary. com showed that 22% of respondents stated they didn’t ask for a raise because they felt they lacked the skills needed Home to Fortune 500 and International companies that include Amazon, Procter & Gamble, Skechers USA, Harbor Freight Tools, Aldi Foods, Deckers Outdoor (UGG Boots), Philips Electronics, Harman Kardon, Serta Simmons Mattress, Walgreens, Minka Lighting, United Natural Foods, ResMed, Federal-Mogul, O’Reilly Automotive, Masonite Doors, Lowe’s, Ross Dress For Less, and Karma Automotive Approved World Logistics Center (WLC) – Largest industrial logistics business park in California history (40.6 million SF) 4,500 businesses strong Highly skilled and motivated workforce Lower commercial / industrial land and lease prices ATTRACTIVE INCENTIVES Electrical rate discounts for qualifying businesses Foreign Trade Zone designation Workforce recruitment, training, and subsidy B Y D EANNA P OTTER Most of us don’t like talking about our fears. Why? The obvious answer is because it scares us of course. But also because it can make us look weak, inse-cure, and incapable. Not to mention, talking about our fears means that we would have to slow down and express ourselves which for some people can be annoying. So most of the time we put up a strong front and pretend we have it all together. No fear here! I’ve got this! When we all know that is far from the truth. Studies show us that the list of true phobias that exist in the world is in the hundreds and that the top four most common fears in business exist to some degree for all of us. The top four most common fears in business are Fear of Failure, Success, Rejection, and Judgement. And, in some cases, we have a little sprinkle of all of them depending upon the situation we may be faced with on any given day. What’s most interesting to me is that an individual with a strong Fear of Failure may actually have a strong track record for success simply because they are so the process “inherently unpleasant.” In these cases the Fear of Rejection can be managed and potentially solved by developing negotiation skills. I ask you today; which skills do you need to improve upon in your role in order to overcome your fears? Is it your sales approach, negotiation skills or perhaps the ability to communicate and fears and taking action you will be able to break through barriers which have been very likely holding you back in the past. Being a scaredy cat is no way to run a business, be a leader, or nego-tiate your worth. Decide today which skill you will go after in order to break through and overcome whatever fear might be holding you back. Deanna Potter is the author of From Distress to Success and founder of Potter Coaching & Consulting. She is Planning” Expert helping profession-als to SYSTEMIze, PRIORITize, and PROFITize their business. Visit www. DeannaPotter.com for more informa-tion on how to work with Deanna today.