Haley Freeman 2016-08-25 02:45:42
Delightful conversationalist with a depth of wisdom to share on numerous and varied topics, Amado Hernandez is a unique and well-rounded real estate professional. With 27 years in real estate spanning virtually every facet of the industry, Amado has built a reputation for his superior knowledge, uncompromising standards of customer service and down-to-earth servant leadership. Real estate is the second career in which Amado has excelled. It is also the one where he realized his true potential and passion. As a young man with a large family to care for, he took a position with Rockwell International Aerospace, where he supervised quality assurance standards for B-1B bombers and interfaced with Air Force officials. At 30 years old, Amado read two books that had a profound influence on his life, “Common Sense: A Simple Plan for Financial Independence” by Art Williams; and “Think and Grow Rich” by Napoleon Hill. “At that point I made the decision I was going to become an entrepreneur. Having a job was okay, but being an entrepreneur was better. My dad was 46 when he retired, and he always encouraged me to go into commerce.” Amado took a year off between careers and travelled the world on a journey of self-discovery. He explored Europe and the Middle East, making the trek from Holland to Jordan with many stops in between. Transforming himself from engineer to entrepreneur, he obtained his license and went to work with Tarbell Realtors. Always enthusiastic for life and eager to learn, Amado quickly rose to the top as a producer and also as a leader. He found joy in recruiting and developing agents for the organization, sharing his innate people and sales skills for the betterment of all. An enterprising Amado set his sights ever higher, and went on to own a series of real estate-related entities, including a mortgage company and an escrow company. He has also been a trusted partner with several banking institutions, charged with liquidating a large number of distressed properties. Today, he is a broker/owner and regional director at Excellence Empire Real Estate, where he continues to develop life-changing opportunities for homeowners and real estate professionals in Riverside and San Bernardino counties. A Progressive Culture Amado is dedicated to creating a people-centric culture where clients’ dreams come true and agents thrive. “At the end of the day, people all want to have their dignity and want to be respected,” Amado observes. “Everywhere you go, what they want most is to provide for themselves and their families.” Amado is looking for both quality agents and offices interested in joining the Excellence Empire network. “Our network charges a fee of $200 per closed transaction besides broker/ agent splits. Most others charge eight percent. We have a very nice transition package for agents, depending on their level of expertise. We provide signs and marketing materials, including comprehensive internet and social media exposure like videos on YouTube. The company also has a strong referral system, with a lot of buyers coming to the Inland Empire from LA.” Best of all, agents have the benefit of working side-by-side with Amado himself, who generously shares his knowledge and experience and has a proven record of coaching producing agents. Amado also continues to work as a producing manager, keeping his skills sharp so he remains in touch with the changing demands of the marketplace and real-world challenges agents are facing every day. “Agents joining us have the benefit of one-on-one coaching with me as their broker. I go out door-knocking with my agents and teach them how to talk to homeowners, whether it’s asking for listings or referrals, or converting a tenant into a buyer. One of the best skills an agent can have is to have a story and good dialogue, and to learn from people by asking the right questions.” Amado describes his team of agents as very diverse, including “younger and older people, as well as those with formal degrees and others with less formal education. In our career, what really gets you places isn’t formal education, it’s self-education.” Amado is a gifted teacher, but also a dedicated student. As a life-long learner, he has made self-improvement an ongoing priority in his life. “I can teach people scripts and how to be an order taker, or I can teach them to be a sales person based on principles and help them develop a career. That takes a little longer. I believe in order to develop your career, you have to work harder on you. I teach that every day has three cycles: eight hours to sleep, eight hours to work, and eight hours to do whatever you want. What you do with that discretionary time will make or break you. Are you using it to read, study and develop yourself? Scripture says ‘redeem the time because the days are evil.’ To redeem means to purchase. If we’re purchasing our time, why not use it wisely?” Amado is an avid reader who uses his discretionary eight hours to the highest benefit of himself and others. He is a proud father of four and grandfather of five who remains active with family, church and community. “Life has been good to me,” he says. “I have nothing but appreciation. A Realtor® and former refugee from Vietnam, Thach Nguyen, who came here at five years old with his mom, dad and four siblings, teaches the formula Appreciation; Intention; Delegation (A.I.D.). I try to be appreciative of this great life by maintaining my physical, spiritual and emotional health. I set clear intention by keeping my eyes on one target to be coordinated and effective. That means always prioritizing to do the thing that is most important. I also think I’m good at delegating. I have a great staff, and I empower them to do what they do and then get out of their way. I’ve found that to be very effective.” Wisdom From Experience According to Amado, he has witnessed three full cycles during his time in the real estate business. “Based upon my experience and professional intuition, I feel the whole business is on a seven year cycle,” he explains. “When I go back and analyze the 27 years I’ve been in the industry, I see a pattern every seven years. We’re about a year into a good cycle now and have another six years before things get challenging or more opportune again.” Amado places his confidence in real estate, regardless of what phase the market is currently in. “To me, real estate is fascinating because you can invest in the stock market, but who knows what’s going to happen? A piece of real estate is physical and solid. To me, it has more substance and allows you more control than anything else you can invest your money in.” Amado shares his leadership and expertise by participating in several business and community organizations. He serves on the board of directors for the National Asian American Coalition, and after the recent market crash, he joined with his colleagues to meet former Federal Reserve Chairman Ben Bernanke and lobby for a law protecting homeowners who were seeking loan modifications. If you ask Amado what he loves most about real estate, one word stands out prominently: freedom. Amado uses his freedom to serve God, family and people. “In real estate, I have the freedom to be me – to express myself. I have the freedom to be a free thinker and help make changes in other people’s lives and careers. How many countries in the world wish they had the freedoms we enjoy? Life is bigger than just a job or career. In real estate, we have freedom beyond words.”
Published by Moreno Valley Business Journal. View All Articles.